This is part of a choose-your-own-adventure style game about the cannabis scene in South Africa. Click here to go to the start (#page1).
You take the plunge and leap into a cannabis gig—deciding to start a grow consultancy after completing a course at Cheeba Cannabis Academy, one of South Africa’s first cannabis education institution.
The academy, founded by Trenton Birch, offers programs like their Cannabis Cultivation Masterclass, which you aced, learning advanced techniques for growing strains like KwaZulu, a potent sativa from the rolling hills of KwaZulu-Natal.
With grit and a smile, you build something awesome, naming your consultancy GreenGrowth Solutions.
You set up shop, tapping into the city’s thriving cannabis scene, and start offering services to small-scale farmers looking to navigate the South African Health Products Regulatory Authority (SAHPRA) licensing process for medicinal cannabis cultivation—a process that’s been streamlined since the Cannabis for Private Purposes Act was signed into law on May 28, 2024.
You also attend the Cannabis Business Summit, a 2024 event hosted by Cannabis Research Institute (CRI), where you network with industry leaders like those from Goodleaf, a leading South African CBD company that’s been exporting to Europe since 2020.
The market’s buzzing, and you’re in the thick of it, helping clients optimize their grows while promoting sustainable practices.
Ending: Your business thrives, and you’re living your dream—financially secure and loving life.
GreenGrowth Solutions becomes a go-to name for aspiring cannabis farmers, especially in rural areas like the Eastern Cape, where you’ve helped communities like those in Lusikisiki transition from illicit to legal cultivation, boosting their livelihoods.
You even hire your buddy, Sipho, a fellow cannabis enthusiast you met at the 420 Hemp Fest in Johannesburg, to join the ride as your operations manager.
Together, you celebrate at the Cape Town Cannabis Cup, a popular annual competition, where one of your clients wins “Best Sativa” for their Durban Poison harvest.
Fun fact: South Africa’s cannabis exports are growing companies like Afristar, a medicinal cannabis producer, exported over 1,000 kg of cannabis flower to Germany in 2024 alone, and you’re riding the wave to success as part of this green revolution!
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